Keyword research is a research technique used by content creators and SEO experts. It helps you discover words users enter into search engines to find content, products, and services in your industry.
You can then use those words and phrases into your website to get more search traffic.
Many beginners assume that they have a clear idea of what their users are looking for. However, you don’t need to make educated guesses when there are powerful tools available that can help you make data-driven decisions.
Properly using keyword research as a part of your content strategy can help you achieve the following:
- Find the popular keywords your users are actually looking for
- Find content ideas that are easy to rank for and have decent search volume
- Find out what your competitors are doing and then beat them to it with a better content strategy
- Get more search traffic and grow your audience with each new article
That being said, let’s take a look at how to properly do keyword research for your WordPress blog and boost your search traffic.
We have hand-picked the best keyword research tools that we have personally used for our own projects. We will show you each one of them and how to properly use them to do your own keyword research like a pro.
SEMRush
SEMRush is one of the best SEO Tools on the market. It is the complete SEO suite with tools to perform organic research, paid advertising research, keyword research, and in-depth competition analysis.
To get started, simply go to SEMRush website and enter a keyword or your website URL.
You will see an overview of the keyword you entered showing search volume (number of average searches), CPC for paid advertising, and number of search results.
Scroll down a little and you will see an overview of keywords matches and related keywords. You can click on the view full report button to explore the complete lists or export them to a CSV file.
Scroll down further and you will see the list of top search results for the keyword you entered. You can click on each of these links to view full report which will help you understand why these pages rank for these keywords.
You can also use their new ‘Keyword Magic Tool’ which gives you faster access to broader keyword research on related terms. You can click on the add button next to a keyword to add them into keyword analyzer.
Once you have figured out the best keywords with highest search volume, the next step would be to analyze competition for those keywords. Click on the links already ranking for those keywords to see a detailed analysis.
You will be able to see the backlinks for that particular URL, other keywords that page rank for, and how much search traffic it gets.
try this semrush keywords research :
Overall, SEMRush is the best keyword research tool on the market. It not only gives you keyword ideas, it also helps you find out how you can rank for those keywords.
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