which ads run better in your competition and which worse.?

Finally, a very exciting topic: which ads run better in your competition and which worse?

In the best case, of course, to get exact numbers you need access to the AdWords account, but with SEMrush you also have a little trick on how to see which ad is likely to perform best.

Go to Domain Analytics and then to Ad search. There you will find the report on Ad History. As always, you simply enter the domain of your competition here (if you have not already done so) and see what the results show you:

For each keyword, you’ll see ads here. So, over the course of a year, you can see exactly which ads were running and how they were changed.

To be clear, this data does not reflect the complete picture. Only one ad is shown, but I’ve tested it manually many times before and I’ve seen that many different ads are often used. But this is not about a 1: 1 copy, but about plenty of input for your own ideas and to see how the competition works in general.

So, if you see an ad as it does all year round, then we can assume that it works just fine. This becomes even clearer when an ad runs with another ad text for a month and then returns to the original text for the next.

I hope these 10.1 hints give you enough new input to gain another advantage over your competition with SEMrush. There are many more things possible, and that was certainly not the end – so have fun experimenting!

The multifunction of SEMrush is an added feature that can prove to be very beneficial for users. It offers data on SEM (hence its name), SEO and general positioning, the most important keywords while also reporting on competition and backlinks along with anchor texts, IPs and domains. When we search, it also allows us to select from several countries, optimizing the geographical part. If our business is international, it suits us very well.

Its operation is very simple. We can search for web pages or keywords. In the first case, the resulting report intervenes everything said in the previous paragraph and in the second case, obviously, only on related keywords. In essence, it transmits the evolution of web traffic, the most important keywords,and who are our competitors. These are three important pillars to analyze our page in depth.

That said, the data provided by SEMrush is not 100% accurate. It is not the same as installing a program inside our server as Analytics to analyze all our data. Sometimes, it will mark above and others below the actual value. The important thing is the general trend of traffic, positions, and backlinks.

I have a free account that, for the most part, is worthwhile, even if it only leaves us a number of searches per day. It shows us castrated results, seeing only up to the tenth position. The cheapest plan costs 69.95 dollars, plus VAT monthly.

Site Audit

Site Audit functionality is perfect for running a diagnostic check on your website to figure out technical issues related to SEO on your website or other errors. It can help you fix your on-page SEO errors without any hassle. It is easy to do the auditing by selecting the number of pages that you would like to audit. The SEMrush bot will then crawl and do the auditing. After finishing the Audit, you will get a complete report on your SEO health with highlighted errors and warnings about the things that might be bad for your SEO.

It highlights the critical errors that might hurt your SEO in red color. So, when you see that, you must go on to fix it right away so that the SEO improves for your website. Site Audit is a great tool that will help you identify all the basic problems and issues immediately. So, you must keep running this from time to time so that you don’t accumulate too many SEO errors.

Market Insights:

Market Insights can help you with all the things that you need to know in order to keep your website running in the best possible way. It includes Traffic Analysis and Rank Analysis, which are essential components of your website. When you have this information against that of the market, you can plan your market strategies accordingly. This tool is very helpful to understand your traffic in terms of the geographical location as well as the type of traffic that comes to your website. In addition to that, there is Rank Analysis that gives you an overview of the rank of your website as well as the other websites that are working in your domain.

Once you have all this information, it will be easier for you to plan your marketing strategies in the way that you can capitalize on your current strengths and also understand the strengths of your competitors. This information is key to helping you understand better about your competitor’s position as well as your position in the market.

Let’s check out Traffic Analysis and Rank Analysis in more detail!

• Traffic Analysis

You need to know your visitors so that you can streamline your content better. It also helps you understand what kind of visitors are being attracted to your website. Based on this information, you can tailor your content better to suit their needs or make changes in order to attract traffic from varied sources. Content is king! It is true, but in order to make sure that you use it in the best possible way and to your advantage, you need to customize it as per your traffic.

In addition to that, traffic analysis also helps you understand the geographical location of your visitors. So, if you are targeting a particular location, you would know how your content is performing there. Moreover, there are also other filters like age, gender, etc. which gives you more detailed information about your traffic. Hence, you can use this feature to your advantage and increase the traffic on your website.

• Rank Analysis

SEMrush Rank Analysis helps in tracking the keyword ranking within the search engines so that you can use these target keywords in your content accordingly. You can track your targeted keywords on a monthly basis so that you know the trends and publish content on your website based on these trends. This tool also helps in giving a detailed Rank Analysis of your competitor’s keywords too. With the help of this tool, you can get market insights in no time.

All this information from Rank Analysis can help you optimize your website in the best possible way, and you can also check the performance of your website after you optimize its content. Web-metrics is an important piece of information to have so that you know how your web pages rank against your competitors. You can make your website more authoritative and with improved optimization once start focusing on the metrics and ranks of your website as well as competitors.